Rolex watches are stated to be expensive, because of the technology, precision, quality, design, and of course the brand identity. The other reason could be the materials that go into the making of the Rolex watch.
In our endeavor to discover why are Rolex watches so expensive, we shall conduct a detailed analysis of all the above-stated aspects. We will also consider the process of making the Rolex watches which may contribute to its price.
The other aspect you need to consider is the social and business value of a Rolex watch for the wearer. It is stated to enhance the circle of influence that it creates around you. For example, the outcome of the next business meeting with potential investors could be a factor.
Rolex probably knows many such factors which it controls in your personal and professional life that involves interpersonal relationships. We will explore these influencers later in this article. Let’s start with the basics.
Why are Rolex Watches so Expensive?
1. Technology & Design
You may look at any of the Rolex watch models to understand the complex technology it implements. Most of the parts are mechanical rather than digital or electronic. Let’s consider the Cosmograph Daytona.
Cosmograph Daytona offers accuracy to 1/8 of a second. Rolex uses a combination of robotics and manual procedures for machining, processing, and assembly tasks. Micron level operations like sorting and filling, cutting and brazing, metal molding, and final testing are performed by robots.
Humans handle tasks like gem selection and embedding, part assembly and connectivity, and designing with the help of precision machines and of course robotics. Hence, the brand is able to achieve the accuracy in time display using mechanical moving parts.
Assembly is stated to be the key part in enhancing the accuracy of Cosmograph Daytona. The watch includes a display of elapsed time in hours and minutes. The feature is stated to be ideal for long distance motocross racers. They can measure speed up top a top level of four hundred miles per hour.
A visit to the nearest Rolex manufacturing unit could make you understand the complexity and efficiency of assembly.
4. COSC Certification
COSC (Contrôle Officiel Suisse des Chronomètres) is the official independent and non-profit institute which certifies a watch for its accuracy and efficiency. It is stated that only a few of the companies get the certification due to the strict quality standards for precision.
Cosmograph Daytona is stated to be one among the vast range of Rolex watches to get the COSC certification. It takes many days of extensive work on machining, finishing, and assembly for a Rolex watch to complete. It could be one of the answers for the question of why are Rolex watches so expensive.
According to COSC, Rolex may produce close to 1,000,000 million watches in one year. The manufacturing and assembly procedures may need millions of employees and specialists. Rolex may calculate the number of hours that go into the making of its watches from start to finish.
Tachymetry bezel, minute and hour counters, winding crown, and the waterproof property a depth of 100 meters make the Rolex Daytona’s precision and power packed design. Similarly, every Rolex watch has a unique design which could take days and weeks of precision work.
Design of Rolex watches is at multiple levels from the hand-band strap to its case, dial, and the parts on it. The watch may have a simple dial with the only hour, minute, and seconds. Or it could have extra features like chronograph, tachymeter, and night display.
The chronograph feature of Rolex watch has a 24-hour hand, minute hand, and second hand. Synchronization is precise and efficient. The system works almost like a digital unit in spite of having a complex set of mechanical parts.
Tachymeter is a feature which is stated to be developed by Rolex on the bezel. It is an innovative feature which can measure the driving speed of your car.
The pusher buttons on the case can track the speed based on coordination between the push buttons and the chronograph unit can show you the average speed. The rotating scale offers you the same precision of a digital device.
The nature of coating on the Rolex watch hands keeps them glowing with various intensities. They can sense the external light and change the glowing intensity accordingly. Though this technology has been implemented in many other brand watches, Rolex is stated to have a unique feature which differentiates it from the rest.
The in-house moving parts of Rolex are made of hundreds of micron-sized metallic parts. Such complex construction being placed in a 40mm-50mm case takes precision and highest quality standards. Every Rolex watch is stated to have a unique construction which may be difficult to imitate by others.
The precision construction and assembly can make the watch which oscillates between +2seconds to -2seconds of accuracy within 24 hours. The effect is a canceling of tolerance limits and enhancement of accuracy to more than 99.999%. Having such accuracy on the mechanical watches could make the Rolex watches expensive.
Parachrom hairspring is a patented product of Rolex. It can endure the extreme variations in temperature, humidity, and dust conditions to balance the accuracy to 1/8 of a second. The spring can also overcome many of the interference factors when you wear them near electrical machines, magnetic elements, and other disturbances.
The spring alloy material is stated to be highly resistant to chemicals and fumes from furnaces, heaters, and other plant installations. You may wear your Rolex watch while working in extreme industrial conditions. Installation of Parachrom hairspring could be an answer to your question why are Rolex watches so expensive.
The other notable features of Rolex watch movement are power reserve for 40+ hours, a number of jewels, and the rotors which make the watch work consistently at maximum efficiency and accuracy.
How much is a Rolex watch | Influential Parameters
Gems and Stones
Precious gems and stones are the elite objects that enhance the influential parameters of the Rolex watches. The dial, hands, and the time indicators are the favorite locations on which the manufacturers embed them. They not only increase the price but also the social and personal values considerably.
The precious metals on the case, bezel, band, and the dial increase the aesthetic features of the watch phenomenally. Rolex has mastered the art of two or three precious metals to create a unique set of features for its watches. Before asking how much is a Rolex watch you need to take a look at these features. They may make Rolex an automatic choice for you.
How much is the cheapest Rolex | Affordable yet Phenomenal
If you ask how much is the cheapest Rolex you may find it within a few thousand dollars. Yet you will find the features to be phenomenally unique for the brand. The functional features will include the date time and other primary features.
The parameters which make them durable and efficient are the design, construction, material, and the movement. Accuracy is one of the key features which make the watch your first choice.
When you ask how much is the cheapest Rolex, it may be equivalent to asking how affordable is the best classical watch at its most economical form.